Instagram DM reply templates for D2C brands

What makes a reply work

A good DM reply answers the question in the first line, adds one useful thing, and makes the next step easy. It sounds like a person who knows the product, not a notice board.

• Answer first. If they asked the price, the price is in the first sentence.
• One question per message, ideally with buttons to tap.
• Use their first name once, at the start, not in every line.
• Match their language. If they wrote in Hinglish, a short Hinglish reply feels natural.

In the templates below, %name|there% puts in their first name, or "there" when Instagram does not share one. In ChatConvert, %product% and %price% fill in from the product the chat is about.

Price questions

When they ask the price

Hi %name|there%! %product% is %price%. Tap below to see it on our site, or ask me anything about it.

When they did not say which product

Happy to help! Which one caught your eye? Send me a screenshot or the name and I will share the price.

Sizes and fit

Size chart

Sizes run from S to XXL. Tell me your usual size in another brand and I will suggest the right one.

Custom size

We can make it to your measurements. What is the best number for our team to call you on?

Cash on delivery and payment

COD

Yes, cash on delivery is available. You can also pay online at checkout.

Delivery

Delivery time

Orders ship within 2 working days and usually arrive in 4 to 7 days. We send the tracking link once it ships.

Where is my order?

Sorry for the wait! Please share your order number and I will check where it is.

Custom orders and bulk

Custom request

We do take custom orders. Tell me a little about what you have in mind, and share a number so our team can call you.

Follow-ups

A gentle follow-up

Hi %name|there%, still thinking about %product%? Happy to help with sizes or delivery.

Send one follow-up, a few hours after they go quiet and always within 24 hours of their last message. A second one rarely helps.

Public replies to comments

Three to rotate

Sent you a DM!

Check your DMs. Look in message requests if you do not see it.

Just messaged you the details.

After they order

Thank you

Thank you for your order, %name|there%! We will message you the tracking link once it ships.

Turning templates into automations

Each template maps to an automation in ChatConvert: price questions to the price template, delivery and COD to answers from your website, follow-ups to the follow-up template. Those answers come from your own pages, so a reply always quotes your real delivery time and price.