Case study: TimeLabs Co., a watch brand that sells in its DMs

Custom watches, sold mostly through Instagram DMs. Live since August 2026, on @timelabsco.

TimeLabs Co. sells custom watches, mostly through Instagram DMs. The system that runs their inbox is what ChatConvert grew out of: one workflow reads every comment and DM first, and a dashboard shows the team who is close to buying.

Real numbers

• 441 people messaged in the first week of AI replies
• 3,000+ automated messages in a normal week
• ~200 AI replies a day, in English and Hindi

Max and Bespoke are this system, built around how your brand sells. How a build works.